More good advertising

This is good advertising, at least in concept. The video is somewhat sub-par.

I guess this reduces the possibility of a leaking liquid cooling system ruining your motherboard/CPU.

My first thought is that the coating will trap heat, but I guess some silicone based coatings have decent thermal transfer.

It also makes open air cases more attractive, though I like the ASUS Sabertooth armor too.

Now I'm just waiting to hear of this for laptop motherboards!